Are you someone who’s using AI to help them with their day-to-day content production? Have you been wondering how using AI has impacted your ability to rank in search results or connect with real people? Well, I’ve got a fun article for you to check out!

I dug up a piece from the Google Search Central Guidance About AI Generated Content (that’s a fun title) that I’d like to share with you regarding the use of AI content and Google Search.

Most of you know that I’m an old-school, DIY type person. I’d rather just write an article from scratch, proofread and publish it myself. I can generally write a comprehensive piece faster than it would take me to write a complete prompt for an AI program so they can write it for me. And that works just fine…for me.

Although I’m not the target audience for AI use, I certainly don’t decry its use in content production and marketing. In fact, I champion its existence when used properly. Would I rely on AI to write all of my content and trust that it’ll get me where I need to be? … … …no. Would I trust that it’ll provide me with a useable base, help me generate ideas, and take a lot of the guesswork out of projects? Absolutely.

This is going to sound goofy, but stay with me, please. Using AI should be like using those pre-made bakery items, like the Pillsbury Cinnamon Rolls. If you have the time, experience and ingredients, confidence and drive to create cinnamon rolls from scratch, then that’s fantastic! If you don’t, but you need something good to put on the table that will save you some time and effort, then go with the Poppin’ Fresh.

And that’s about where we need to be. You shouldn’t let AI do the whole job for you. It’s too risky. AI can create an experience that’s less than human, AI can miss the point of an article or experience completely when a prompt isn’t perfect, and AI, inherently, has to learn what it’s writing about from somewhere, which can create a duplicate content risk. But, it’ll make for a good starter when you need one.

AI content is something that should never go unedited or unchecked. You should always take the time to review and adjust anything that a program spits out for you. Take the time to ensure that it’s saying what you want it to say and that it’s coming across like a human. If not, click the edit button and get cracking on some changes. Then, you can use AI to edit and enhance what you contributed to the piece.

So, can you use AI to help produce fresh, relevant content over time? Yes. You just need to make sure it’s being used to help your customers and provide a better customer service experience and it’s not because you’re trying to flood the net with excessive content in hopes that you’ll appear more active and engaged in the eyes of the major search engines.

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